Director of Brand Activation | London, UK | May 2026 – Present

• Lead the firm's global Brand Growth, Positioning & Stewardship (GPS) program, establishing scalable frameworks that strengthen brand consistency and adoption across regions, business segments and marketing channels.

• Direct the evolution of enterprise brand governance, transforming standards into practical systems, documentation and resources that enable efficient, high-quality execution at scale.

• Build and manage comprehensive brand enablement programs, including global guidelines, templates, playbooks, training materials and centralized resource libraries that empower marketing teams worldwide.

• Partner cross-functionally with campaign, creative, delivery and marketing technology teams to embed brand standards into operational workflows, reducing manual oversight while improving compliance and efficiency.

• Oversee campaign lifecycle governance from launch through retirement, ensuring effective documentation, asset management, archival processes and integration of enduring campaign elements into the core brand system.

• Develop quality assurance and governance models that balance brand protection with organizational agility, enabling teams to move quickly without compromising strategic alignment.

• Lead internal brand communications and education initiatives that increase awareness, understanding and adoption of evolving brand standards across a complex global organization.

• Manage and mentor brand enablement personnel while driving operational excellence through scalable processes, documentation and program infrastructure.

• Conduct ongoing brand audits and identify opportunities to elevate consistency, improve customer experience and future-proof enterprise brand assets and systems.

• Influence senior stakeholders across functions to align strategic priorities, foster collaboration and reinforce the value of brand stewardship as a business enabler rather than a compliance exercise.

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Director of Brand Activation | London, UK | 2025 – May 2026

• Develop and lead global brand stewardship program across all channels, ensuring consistent, high-quality execution aligned to business and commercial objectives.

• Drive brand governance and compliance, ensuring alignment with global standards, accessibility requirements, and regulatory considerations.

• Exploring  innovation in creative processes, including the adoption of AI-enabled tools to improve efficiency, scalability, and output quality.

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Director, Global Creative & Brand | London, UK | 2023 – 2025

• Defined and delivered the global creative vision, translating brand and commercial goals into integrated campaigns. 

• Led development of campaigns and content across digital, social, video, web, and print, ensuring consistency and impact across markets.

• Developed global brand system, including brand standards, templates, and standards. 

• Built and led a high-performing, multinational in-house creative team (design + video), scaling capability to support global demand. 

• Mentored and developed team members, supporting career progression and capability building. 

• Established workflows, and quality standards to improve delivery efficiency and creative output. 

• Acted as a trusted advisor to senior stakeholders, influencing marketing strategy and elevating the role of creative within the organization. 

• Partnered cross-functionally with marketing, BD, and leadership teams to align creative with business priorities. 

 

Senior Manager, Creative & Brand | Denver, USA | 2022 – 2023

• Managing corporate creative teams, global brand, and brand and creative strategy. 

• Leading training in brand standards and use of new tools and resources for all new hires and global marketing teams. 

• Creating advertisements, brochures, white papers, social media campaigns, infographics, animations, videos, etc. 

• Conducting audits of sales and marketing materials and resolving compliance issues. 

• Managing vendor relationships. 

• Spearheading new marketing and technology initiatives. 

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Marketing Manager, Design & Brand | Denver, USA | 2021 – 2022

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Corporate Graphic Designer, Proposals and Pursuits | Denver, USA | 2018 – 2021

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