Case Studies

Scaling an in-house creative function to drive efficiency, elevate brand quality, and expand capabilities worldwide Overview Built and scaled FTI Consulting’s in-house creative function from a single contributor into a multi-disciplinary, global team. Expanding capabilities, reducing external spend, and enabling high-quality creative output across regions and channels. Context When I joined the corporate marketing team, there was no centralized creative function. Creative, vi

Scaling brand consistency, enabling creative excellence, and empowering teams globally Overview Leading the development and rollout of a global brand governance program designed to bring consistency, clarity, and scalability to brand representation across a complex, multi-market organization. Context As the organization that formed through both organic growth and acquisition, brand execution was fragmented across regions and segments. Marketing teams were producing high volum

Transforming a high-investment external deliverable into a scalable, in-house creative capability Overview Led the design and evolution of FTI Consulting’s global Sustainability Report, transforming it from a costly, externally managed deliverable into a high-quality, in-house creative capability. Context The Sustainability Report is a high-profile, externally facing publication developed in partnership with Legal, Compliance, Investor Relations, and Sustainability teams. Pri

Enabling faster, on-brand content creation at scale through a user-centered design system Overview Led the redesign and rollout of a PowerPoint presentation system for one of FTI Consulting’s largest practices—transforming fragmented, time-intensive workflows into a scalable, user-friendly design solution. Context Following internal feedback, the practice invested in updating its pitch materials to improve quality and efficiency. Existing templates were inconsistent, time-con

Repositioning a global product brand through integrated creative, storytelling, and system-wide design Overview Led the end-to-end brand transformation for Redi-Rock, redefining its visual identity, storytelling, and marketing ecosystem across web, advertising, email, and collateral. Context Redi-Rock, an internationally licensed product, required a more cohesive and modern brand presence to better reflect its expertise and differentiate in a competitive market. Marketing eff

Building a distinctive brand identity through packaging, storytelling, and scalable creative direction Overview Led the design and evolution of packaging and brand collateral for Hopothesis Beer Company, helping define a distinctive “geeky fun” identity and bring multiple products to market. Context Following the initial product launch, Hopothesis brought design in-house and sought to evolve its visual identity. The opportunity was to create a more distinctive and cohesive br

Delivering an integrated content campaign to bring insights to life across channels Overview Led the design and execution of a multi-channel campaign for FTI Consulting’s annual CFO Survey, transforming complex insights into engaging, accessible content across digital and social platforms. Context The CFO Survey is a key thought leadership initiative, requiring a cohesive and compelling campaign to drive awareness and engagement. The opportunity was to: Translate complex data